Today’s digital landscape is filled with apps that serve various purposes. But even with so many options out there, the select few that have taken off in popularity are unsurprisingly all about visual content. The most prominent example of this being photo and video-based social media apps. In fact, some of the most popular apps among millennials are those that revolve entirely around images and short video clips, such as Instagram and Snapchat. These visual-centric apps have taken off for a variety of reasons, but their ability to make users feel like they can see what the other person sees at any given moment is a big part of their appeal. To help your business stand out from the competition and connect with your target audience on a more personal level, here are three reasons why you should start using Snapchat to send a snap for your marketing strategy:
Visual Content Is Going to Be More Important Than Ever
For marketers, the importance of visual content is already well-documented, with many studies showing that visuals can increase your clickthrough rate (CTR) by an average of 18%. This means that visuals are about twice as likely to prompt a user to take action than a text-based post would be. This is because images are able to tap into both sides of your brain, which is not only helpful for retention but also for getting your message across — visuals can be very effective for triggering emotion, which is essential for standing out in a crowded feed.
When it comes to staying relevant, however, visuals are about to become even more important. This is due to the fact that social media users are spending more time on visual-heavy apps than ever before, which is expected to continue increasing. This is why social media platforms like Instagram, which is primarily a visual app, are becoming more and more popular.
Snapchat Is Visually-Focused and Interactive
Not only are visuals more important than ever, but users are also demanding more of them. In fact, in a study of over 12,000 social media users, it was found that users are now more likely to share photos than they are to post text-based updates. Not only do these users prefer to post visual content, but they also expect visual content from the brands they follow. In other words, users are becoming increasingly visual, and this is having a huge impact on social media marketing.
Because Snapchat is such a visual-focused app, it’s the perfect place for marketers to take advantage of this important trend. And not only does Snapchat have a strong focus on visuals, but it also allows for interactive posts — another important element of social media marketing that many marketers are overlooking. For example, you can ask users to snap back at you with a certain response in their snap, which can lead to more engagement and interaction between you and your followers.
You Can Use Snapchat for Marketing Automation
As mentioned above, Snapchat is an incredibly interactive app that allows you to ask your followers to respond to your posts in a number of different ways. And while this level of interactivity is great for engaging your audience and spurring more user-to-user interaction, it can also be a bit overwhelming. This is where marketing automation comes in. If you’re not sure how to go about asking your followers to snap you back, or if you don’t have the time to respond to every single post, you can use marketing automation to take care of some of these tasks for you. For example, you can set up your Snapchat account to allow followers to send you snaps with a certain tag — usually, something easy for them to remember like a hashtag. Then, you can program your account to respond with a certain snap, like a personalized thank-you message.
Snapchat Has a Bigger Audience Than You Might Think
Although it’s true that Snapchat is a visual-focused app, many marketers mistakenly believe that they have to try to fit their long-form content into short, three-second snaps. Despite the fact that long-form content is still incredibly effective, it’s typically not something you’ll find on Snapchat. However, this doesn’t mean you can’t use Snapchat for marketing — it just means that you have to approach your marketing strategy a little differently. For example, you can use longer-form content to create engaging stories that can be broken up into several parts. And if you still have a lot to say and your budget doesn’t allow for hiring a videographer and the extra editing time that comes with it, you can always use still images to get your message across.
Snapchat is an extremely visual-focused app that allows for interactive posts, and it has a much larger audience than many marketers may realize. With these facts in mind, there’s no better time than now to start marketing your business on Snapchat. By taking advantage of these three reasons why you should be using Snapchat for your marketing strategy, you can reach a wider, more engaged audience and increase your brand awareness.